In an interview with the Times today, CMD misses the point horribly with the following statement:
"We need to win a whole series of arguments about the problems of a hung Parliament".
You need to win the election by explaining to people why they should vote for the Conservatives.
You need to win a whole series of arguments about why the Conservatives should lead this country.
You need to win a whole series of arguments about why we can expect anything different from you.
You need to appeal to people who are thinking "stuff this, I'll vote BNP/UKIP/LPUK/Green/Monster Raving 'cos the big three all look the same to me"*.
The argument can't just be "vote for me, otherwise we'll have a hung parliament and that's no good."
The lack of ambition is palpable, and a huge disappointment.
*Not lumping together or dismissing these parties, or commenting on them per se. Just illustrating my point that a lot of disillusioned people may well vote elsewhere than the big three not because they want a Hung Parliament, but because they want something else. This is the point that escapes Cameron (and the other two).